The jersey bearing the name Horno San José represents a modest team sponsored by a bakery cooperative, reminiscent of the neighbourhood teams found in Spanish amateur cycling. With no specific cyclist associated with it, the jersey evokes the everyday reality of a humble sponsorship: the local bakery that supported the village’s riders by providing them with kit and some financial support. The jersey, displayed with affection, immortalises that endearing connection between traditional commerce (the San José bakery) and the sport of cycling, and highlights how cycling has flourished thanks to the contribution of small local patrons throughout history.